By Adewale Adekanbi Jr.
It’s no secret that Kanye West and adidas have formed a formidable partnership over the past year. Now it seems that the two will be taking their union to the next level with a new expansion dubbed adidas + KANYE WEST, which will include the opening up of new retail stores and the introduction of a performance line and various accessories.
Recognizing the influence, success and global brand power that began almost two years ago with YEEZY for adidas Originals, the unprecedented new alliance makes history as the most significant partnership ever created between a non-athlete and an athletic brand. It will redefine the future, uniting adidas’ technical, innovative expertise and capabilities with the visionary imagination of West.
