8/10/16 O&A NYC SONG OF THE DAY: Snakehips – Cruel featuring Zayn

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Snakehips and Zayn take fans into a Cruel world in the colorful but gloomy video for their infectious collaboration. “It’s such a cruel world,” sings the former One Direction member. “I’m saving all my love for you / In such a cruel world, but maybe I’ve found something good.”

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With the camera zooming in and out, Zayn appears pensive throughout the brooding visual that matches the song’s original artwork aesthetic. Cruel follows another impressive Snakehips release, last year’s All My Friends, which featured guest spots from Tinashe and Chance the Rapper.

Snakehips – Cruel ft. Zayn

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