8/15/16 O&A NYC WITH WaleStylez Fashion: ADIDAS Announces New NYC Flagship With Adidas NMD Red Apple

By Adewale Adekanbi Jr.

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adidas Originals is giving Nike a run for the top spot in the footwear and apparel market. With a new Brooklyn studio, a key part of their new ‘design farm’ system,  and the new U.S. flagship store at 115 Spring Street in SoHo opening on August 17th adidas is coming on strong.

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The store aims to further the brand’s ever-growing lifestyle initiatives by housing select adidas Originals lifestyle products and limited-edition runs of their latest collaborations with designers and artists around the globe.

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In honor of the occasion, the three stripes will release the adidas NMD Red Apple, a New York exclusive colorway of the popular model available for purchase only throughout the 5 boroughs on the adidas Confirmed App. The run will be incredibly limited; only 200 pairs will be up for grabs on August 15th for $170. adidas has enlisted Joey Bada$$ and his Pro Era crew members for a special edition zine showcasing how Brooklyn has shaped them as creatives to accompany the release of this adidas NMD R1 pair. The head-turning colorway utilizes a vibrant red ‘camouflaged’ Primeknit upper in honor of the city’s Big Apple nickname and a black heel with ‘New York’ instead of the usual international thematic elements. Each pair is tagged with a number 1 through 200.

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