On the Regular released by XL Recordings on October 28, 2014 by musician Shamir. The song features a prominent rhythm with cowbell and heavy bass. Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown. The music video for On the Regular was directed by Anthony Sylvester. It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket. He plays with a rubber band gun and makes balloons burst into color.
On The Regular