10/25/19 O&A NYC WITH WALESTYLEZ FASHION: Concepts Builds A Pyramid For Nike Kyrie 5 “Orion’s Belt”

By Adewale Adekanbi Jr

Concepts has curated something special for their upcoming Nike Kyrie 5 Orion’s Belt collaboration. Just days away from the launch, Concepts has transformed their New York retail location into a midnight Egyptian destination; once indoors, customers immediately get transported to the city of Giza as a pyramid installation ornamented with co-branded symbols from both parties lies firmly in the center of the floor space. Continue reading