By Adewale Adekanbi Jr
It is this interdisciplinary approach to the arts that has endeared Pharrell Williams to the LOUIS XIII family — making him the all but obvious choice to front its newly-hatched call attraction campaign.
The initiative aimed to help raise awareness for global warming a cause the brand has dedicated years to help curb as full-fledged members of the United Nations Global Compact organization.November 13,2017 LOUIS XIII Cognac premiered 100 Years – The Song We’ll Only Hear If We Care – an original song by Pharrell Williams that will not be released until 2117.
LOUIS XIII Cognac presents « 100 Years » by Pharrell Williams