As Nike reflects on the past 50 years of innovation this year and looks forward to the next 50, it introduces its latest global anthem Seen it All, which pays homage to its storied past while expressing excitement for the limitless promise of future generations.
The Seen it All video is directed by filmmaker Spike Lee, who remixes his iconic role as industry OG Mars Blackmon and features Indigo Hubbard-Salk who represents the future as the optimistic young protagonist Zimmie.The short film presents over 40 legendary Nike athletes over the past half-century as the brand looks to expand sport for a new generation.Member-exclusive products will also be made available via the Nike App. Stay tuned for more updates.
Nike 50th Anniversary | Seen It All