By Adewale Adekanbi Jr
Sony has now announced Travis Scott as the new Strategic Creative Partner for its PlayStation division. PlayStation looks to collaborate with the global superstar and his Cactus Jack brand on innovative projects aimed at its loyal fandom.
Showing the team dressed in Cactus Jack merch, the camera pans down to show off previously unseen Nike Dunk Lows with reversed swooshes and PlayStation logos marking the heel.
Travis Scott’s new PS5 video