By Adewale Adekanbi Jr.
Early on Friday morning urban fashionistas started lining up in the pre-dawn hours at 83 Wooster Street in New York’s chic Soho district. This ritual could only mean one thing Kanye West, the new streetwear Guru was releasing something. Life of Pablo, a pop-up shop that coincided with the beginning of spring, sprung up for a three-day Kanye West fashion-fest this weekend March 18th through 20th.
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Loyal followers braved the cold and darkness to be the first to own the latest Kanye merchandise featured in his video Life Of Pablo. West, the master of shameless self-promotion, enlisted the first family of media hype the Kardashians to help push his new line. The K-clan has been wearing the distinctive bright blue or maroon t-shirts for weeks leading up to the release.
Kanye West Pablo Pop-Up Shop