By Adewale Adekanbi Jr.
Pharrell Williams, BMX pro Nigel Sylvester and hip-hop artist Joey Bada$$ have teamed up on Wednesday June 1 for an epic bike tour through the streets of New York City. The event coincided with the G-Star RAW grand opening on Fifth Avenue. The mogul, cyclist and rapper accompanied by a BMX posse made their way from Brooklyn through Soho to the new store cheered on by fans who lined the streets. As the night unfurled, the group celebrated the opening with a much-needed cocktail hour, to usher in a new era of denim provided by the experts at G-Star RAW.
Pharrell, Nigel Sylvester and Their BMX Crew Take Over NYC